About NODBEAUTY

Welcome to NODBEAUTY

Founded in 2020 with a mission to change the way beauty is sold.

Hi, I’m Noddy—the founder of NODBEAUTY. What started in my back bedroom has grown into a beauty destination trusted by thousands, known for our sell-out mystery boxes and viral moments on TikTok. But at the heart of it all is one simple mission: to make beauty better—for our customers and the planet.

We were born out of a frustration with beauty waste. So much unused, overstocked, or surplus product ends up in landfill—still perfect, still in date, and still full of potential. At NODBEAUTY, we decided to change that.

We only stock authentic, in-date, and high-quality products—from the most-loved beauty brands to exciting new launches. Whether it’s direct partnerships with global names or curated finds from trusted distributors, we guarantee every product is 100% genuine and hand-picked to deliver amazing value.

We’re proud to be an official retailer for many brands and work hard to bring our community unbeatable deals across skincare, makeup, body care, and haircare—especially through our iconic Mystery Beauty Boxes.

Based in Darlington in the North East of England, we’re a small business with a big mission: to make beauty fun, affordable, and sustainable. And every order helps support local charities and community causes we care deeply about.

So whether you’re looking to treat yourself, discover new products, or join the thousands who’ve made us part of their routine—welcome to NODBEAUTY.


We’re so glad you’re here.

Love,

Noddy

Founder of NODBEAUTY