About NODBEAUTY

Welcome to NODBEAUTY

Founded in 2020, NODBEAUTY was created with one simple mission: to change the way beauty is sold—for the better.

Hi, I’m Noddy, the founder of NODBEAUTY. What began in my back bedroom has grown into a trusted beauty destination loved by thousands. We’ve had viral moments on TikTok, sell-out launches, and a community that keeps growing—but at the heart of it all is our commitment to doing beauty differently.

NODBEAUTY was born out of frustration with beauty waste. Every year, tons of unused, overstocked, and surplus products—still perfectly good—end up in landfill. We knew there had to be a better way. So we built a business that gives these products a second chance.

We only stock authentic, in-date, and high-quality beauty from brands you love (and a few hidden gems we know you’ll fall for). Whether through direct brand partnerships or trusted distributors, every product is carefully chosen and 100% genuine.

We’re proud to be official retailers for many top beauty brands and work hard to bring you unbeatable value across skincare, makeup, haircare, and body care—especially through our iconic Mystery Beauty Bags.

Based in Darlington in the North East of England, we’re a small but passionate team on a big mission: to make beauty fun, affordable, and sustainable. And with every order, you're also supporting local charities and community initiatives that matter to us.

Whether you’re treating yourself, discovering new favourites, or joining thousands of customers who’ve made NODBEAUTY part of their beauty routine—thank you.

We’re so glad you’re here.

With love,
Noddy
Founder, NODBEAUTY